The short version
Agencies run ads, websites, content and campaigns for you. Good ones build your brand and bring in people who search for you.
ReadyKnock is a tool, not an agency. It reads public records each day, finds people and businesses showing a sign they need you now, and shows the source and cost of every lead.
Side by side
Agencies differ a lot, so check any agency's contract. This is how the two models usually differ.
| Topic | How ReadyKnock compares |
|---|---|
| What you pay for | with an agency, usually time, a retainer and ad spend. With ReadyKnock, a monthly plan with included leads, plus extra leads billed after delivery. |
| What you can check | ReadyKnock shows each lead's source, pull date, license and cost, and you mark leads booked, won or lost. |
| Who holds the data | with ReadyKnock, your customer data stays yours, with CSV export on every plan. Ads run in your own ad account. |
| Outreach | ReadyKnock suggests the channel and first message. Done-for-you mail, ads and email are on Growth and up, with costs passed through. |
| Rules built in | Do-Not-Call and CAN-SPAM checks are built in, and homeowners get mail and ads, never cold calls or texts. |
When an agency is a better fit
If you need a brand, a website, search rankings or ad creative, that's agency work. ReadyKnock doesn't do it.
If you want one team to run all your marketing, an agency can do that. ReadyKnock works alongside one, handing it exclusive leads to act on.
How to compare fairly
Look at cost per booked job from each channel, using your own numbers. Our calculator does the math and is an illustrative example, not a guarantee.