The short version
List brokers sell records that match a filter, like new movers in a ZIP. You get a file, and the rest is up to you.
ReadyKnock reads public records each day, matches and scores each one for your business, checks it against your customers and do-not-contact list, and tells you why it's ready now.
Side by side
Lists vary by broker, so read each list's license. This is how the two usually differ.
| Topic | How ReadyKnock compares |
|---|---|
| What you get | a list gives you raw records. ReadyKnock gives you scored leads above your quality bar, with a reason. |
| Who else gets it | a list can often be sold to other buyers too. A ReadyKnock lead is yours alone, never shared or resold. |
| Checks | ReadyKnock removes duplicates and your existing customers and suppresses do-not-contact entries. |
| Proof | ReadyKnock shows the source, pull date and license on every lead. |
| Phone and consent | consent on a bought list doesn't carry over to you. Automated calls and texts need consent that names your business. ReadyKnock sends homeowners mail and ads only. |
| Ad uploads | ad platforms limit uploads of bought lists. ReadyKnock ads to homeowners target an area, not an uploaded list. |
When buying a list is a better fit
If you want to mail every home in an area at once, a broad list or every-door mail can cost less per piece. You don't need scoring for that.
If you already have a list you trust and a team to work it, keep using it. ReadyKnock can check new leads against it so you don't pay twice.
How to compare fairly
Compare cost per booked job, not cost per record. Our calculator does the math with your own numbers. It's an illustrative example, not a guarantee.