Guides
Guides
Plain answers on buying and working leads.
Cost per lead vs cost per booked job
Cheap leads can cost more per booked job than pricey ones. A simple way to compare lead sources on what you pay for each job you actually win.
How to spot an unqualified lead before it costs you
A practical checklist for spotting leads that will never book, before you spend time or postage on them, and how to track what bad leads cost you.
Why shared leads fail, and what to look for instead
A shared lead is sold to several companies at once. Why that hurts your close rate, your prices and your margin, and what to look for instead.